Because millennials are a smartphone-centric generation, digital marketers and
are trying to get the attention of tech-savvy kids via mobile apps. What are the best strategies for app marketers to be able to speak to the millennials and reach a level of engagement? Our article today shows some of the most crucial things to remember in order to engage Millenials through mobile apps.
First Thing to Remember: BE UNIQUE
Snapchat is a good example of how something unique can be a success. By being one of the first to have a format that allows users to share pictures for only a short span of time, this social media app hooked millennials with this unique approach, which highly engaged them. The quick nature of the posts also gave the Millenials plenty of ways to discover and share content.
The hottest apps available today in the App Store are the virtual versions of the extremely popular fidget spinner toys. This only shows how app developers are always looking for ways to satisfy an audience constantly looking for the newest and most unique ways to find instant gratification.
Be sure to know what makes your audience “tick” and give them unique, highly engaging content that will keep their attention hooked.
Construct a Strategy for Social Media
Millennials are immersed too much in social media and availing of these channels is an effective way to send your brand’s message to your target market. Maintaining your target audience’s engagement by using a creative social media plan will surely boost the app’s organic reach and maintain a high level of engagement.
However, slow loading time, clutter, a poor line of products, or a complex website can highly affect your engagement. Get your users to stay with you by repairing and smoothening out the rough spots. What the Millenials expect from you is convenience, speed, and efficiency. For instance, for
handling e-Commerce accounts, ensuring that payments done through phones are safe and products arrive fast is a good process to embrace in order to minimize instances of cart abandonment.
Tap the Possibilities of AI
Apps like Alexa and Siri show that conversational experiences may drive modern-day app engagement. Through the well-planned use of chatbots, digital marketers may provide a personalized experience and lessen the need to navigate between different pages, taking the user experience to a different level of engagement. This also shows that AI engagement is highly critical for taxi apps, digital marketing platforms, and food delivery applications. With AI’s capability to give the app marketers a look at the user’s behavior, chatbots provide us with a different and effective way of targeting the market.
Being able to tap the younger crowd set is still a huge challenge for marketers, but it’s never been more critical to have a unique app marketing strategy than now. Businesses that have been able to make millennials the focus of their digital marketing plan have been the most successful in terms of engagement, as well as app store sales.