When I was starting out as a social media content manager years ago, making a social media strategy plan was not that complicated. All I had to do was think of different ways to make prospective clients follow our Facebook fan page and increase our “likes” and “shares.” Today, new social media marketers like you must think of a plan on how to align your social media plan through a wide array of social media platforms.
Two years ago, there was a decrease in Facebook posting due to the rise in popularity of Instagram, Snapchat, and other disruptive forms of social media. This ended up in lesser reach and engagement on FB. This is something you’ll need to beat for your brand or your
team if you are not keeping in touch with your consumers through various social media channels.
It may be hard to highlight your brand on different social media channels because what you post should vary for each platform. It’s also quite hard to make a consistent plan. But, in this article, let’s see which strategy may work for you.
Choose the Ideal Channel
One of the major, often-committed errors businesses make is they don’t utilize the best social media channel for their needs. Some may even use all social media platforms due to a mentality that it will maximize their brands’ exposure in the digital world while others don’t use the correct social media sites suited for their brand.
Before selecting the correct tool for your business, you must identify your target market beforehand because it will be your way of knowing which platform suits your brand more. Know your consumers’ demographic so you can choose the ideal social media networks to connect with them.
Use Nice Images With Good Quality
By using quality image content on your sites, you will be able to tap your target market. Research shows that using quality images encourages higher reach and engagement in contrast to just using plain words. The images you use are needed so you can engage clients – so always make sure to share images of good quality.
Personalize Your Content Based on the Platform or Who You Are Engaging With
Of course, you have to align your content with each other based on your brand, but make sure that what you post on FB is suited for FB and what you post on IG is suited for IG. Each social media platform has its own function. You must personalize your posts for each. Do not commit the error of cross-posting your posts from Facebook to your Linkedin account without checking if it jives.
Maximize Your Social Media Use
Back then, the only major social media platform was Facebook. Nowadays, there’s a huge number of platforms you can use in order to maximize your business’ exposure. Just do some research to help you decide which one is the best platform you can utilize for your brand. Also, make sure that you draft a strategy that will help you tap your target market using different social media sites.