By creating a buzz around your brand, people notice what you are trying to say or trying to sell. It’s important that you create online “noise” to send your brand’s message to your target market and prospective clientele. However, mere brand recall is not enough. You also need to catch their attention, get their engagement and convince them to take advantage of your products and services.
What you need to do is have people talking about your brand, and in able to do so, you would need to create a buzz. This is about giving the audience a reason to talk about your brand. In mainstream businesses this is done through TV and radio ads, out of home collaterals, online, and hosting events that are focused on creating a buzz for your product. These forms of marketing may be very pricey. That is why you need professional IT Services to assist you in making your brand stand above the competition in social media networks.
However, there are other ways that your Digital Marketing team can help you make people remember your brand. Here are some of them:
Posts that go viral
The creation of viral materials may look fun, but the efforts that you dedicate to go viral can be tough since it requires tons of creativity. Also, you may go viral but sometimes people don’t see what you are trying to impart through your ad. Posting viral content is hit-or-miss but there’s no harm in trying.
Make sure that your content should to be related to your campaign or your product to avoid miscommunicating your selling proposition. Again, the goal is to get people to notice and talk about your brand. Once your post goes viral, you are sure that you will get an unexpected turn out.
Increase engagement by joining discussions yourself
Join online groups and discussions to create a buzz around your brand by engaging people to talk. And since those who join in these forums and discussions have their accounts linked to social media, there’s a good chance that they will share their thoughts on their Facebook walls. Let’s say your campaign is about the launch of a gadget— participate in forums, blogs and reviews that talk about your product and comment to stir conversation. Eventually, people will be talking about your campaign and your brand.
Create activities that will lead to engagements
Engagement driving events are very much like viral content, but the activities you are about to embark focuses more on the offline spectrum or what we call on-ground activities. The very goal of these activities is to lure media coverage which can usually leads to people posting and sharing through social media. These stunts can be in the form of flash mobs, emotionally driven activities, or just about anything that will fascinate the people.
The examples I gave above have been done by a huge number of organizations and companies and may work for your brand. They may save you lots of money as opposed to traditional advertising however these require lots of planning and creativity. Such campaigns require time, resources, and a whole lot of effort to achieve the results you are aiming for to increase brand awareness.