Google is doing their best to improve the web experience on the phone. When you’re using your smart phone, clicking that link on Facebook to a news story or opening the browser to check for film schedules used to be a cringe-inducing experience. Even if you are using fast network and with a high-end phone, the web today is excruciatingly slow to use.
To solve those problems, there is a development called progressive web apps, or PWAs, that the professional IT services team of Google helped create, and which Google’s developers are currently promoting. With PWAs, using the web becomes similar to using an app. Websites load faster, work in places without network connection, and send notifications when you receive messages.
It’s a great development when we talk about easier access to the Internet. It doesn’t matter if you are a Windows, Mac or Android user – you are still on the Internet.
Twitter as a Progressive Web App
Twitter is a huge PWA fan. If you log on to mobile.twitter.com with your phone, you can see it for yourself.
Twitter Lite looks quite the same as the native Twitter app. If you are on android you can put its icon on your home screen, which allows you to have a better experience and expedited launch times.
With a really small 400-kilobyte download size, Twitter Lite is just 2.5% the size of its Android counterpart, Twitter stated. That’s a very crucial factor for people using unreliable networks or who pay their Internet by the byte. It’s also friendlier to your phone batteries than the native version.
It fires very fast compared to the native app, once you already have a home screen icon for it. They’re more convenient to install at the same time, since all you need to do is open the web site. Twitter Lite puts its full abilities automatically on your fingertips as you use it.
Apple and Its Lag
Among the major creator of browsers, Apple is left in the dust. That means that maximizing and optimizing the progressive web app experience isn’t something of a priority for iPhones. This is due to the fact that Apple uses other browsers than Chrome and Firefox to be able to access Apple’s own browser through its iOS-powered devices.
But, though they are using the iOS, some app developers are taking what steps they can in order to incorporate the use of PWA. Take for example when French perfume company Lancome needed a better digital marketing system for smart phones and considered creating a native app, they decided instead on writing a PWA, since they know that only a handful will bother on downloading, installing and launching a native app.
Because of this move, 53% more people started accessing the PWA website on iOS. They also observed that people were 17% more likely to engage and buying something in faster sites.
As a conclusion, we should all embrace the fact that we all like technology that responds quickly.