The Motion Picture Association proposed ways for combating intellectual property (IP) crime in the Philippines on April 20.
It was announced that such law will be aligned with the Stop Online Piracy Act (SOPA) in the States, which aims to stretch the ability of law enforcement to fight copyright infringement.
The proposed law will strengthen the existing laws to include illegal streaming of copyrighted content. The law, if passed, will protect the IP market and the industry that corresponds to it.
Legitimate Companies Shouldn’t Post Ads on Pirate Sites
Digital marketers and professional IT services should acknowledge that placing ads on pirate websites, directly or indirectly, hurts their brand’s reputation. Brand advertising gives these illegal sites credibility in the eyes of the public, which leads them to consume pirate content without their knowledge. Also, legitimate marketers must never help in funding illegal IP-infringing activity.
Experts also hinted on the inclusion of topics on IP and piracy in schools all over the country.
According to data provided by custom analysis, Alexa Data, there are almost 22 million visits to infringing sites in the country, in contrast to 18 million visits to the three major legal sites for movies and shows.
Though the way people consume music is changing, the experts stated that, to defeat piracy, the Philippine music industry should be innovative.
Music Piracy Is No Longer an Issue
PARI’s partnership with Spotify was also discussed, noting that the country is now ranked 14th in the world when it comes to Spotify subscribers. Though people are getting their music free, the main difference is that it’s legal. YouTube is also a legitimate medium to listen to movies or watch movies.
IT security services also mentioned that music piracy is no longer an industry-debilitating issue in the Philippines, as people start choosing to stream on the legitimate platforms.
In the Philippines, iflix is also doing its part in strengthening the efforts to battle piracy.
Last year, a total of 6 billion pesos worth of fake and pirated goods were seized through the intensified efforts of the NCIPR members. This huge amount shows that there is a 300% increase over the 2016’s reported value from law enforcement operations.
Experts also shared the report that the country has been removed from the US’ Trade Representative Special 301 Watch List for more than 3 consecutive years now.
According to a US Embassy economic officer, stats show that, since World War 2, almost 80% percent of the increase in the world’s economy can be attributed to innovation. In first world countries, innovation is to be thanked for as a vast majority of its economic growth.
The US experts also mentioned that IP is especially helpful for SMEs as it helps keep expenditure at a minimum, creates more job opportunities, helps increase return of investment, and gives the chance for professionals to become more innovative.
The World IP Day is annually held on the 26th of April.