Since the dawn of the 2010s, social media has become the medium of choice to market brands and expand their recall and visibility. It is currently the go-to-place to engage with the customers and to highlight your business’ products and services. Because of this, many businesses take social media marketing and advertising seriously.
But not all organizations are riding the bandwagon in establishing their brands using social media. Aside from having a low budget to hire a social media manager, others don’t have sufficient knowledge and ability to produce quality content.
Like what they are doing with professional IT services or with IT support, companies today are shifting their social media marketing tasks to offshore agencies. By outsourcing social media, organizations can now focus more on the crucial and more important job of running their business.
Below are some best practices you should do to maximize the services offered by your social media manager to your project.
The third party should have knowledge of both the campaign and the nature of your business
Your social media team should know the business well if you want to have a successful campaign.
Your third party social media team should be aware and aligned with the nature of the project. A clear understanding of your business will help social media professionals create attractive content and build marketing strategies. Your social media manager should do some research on the services and products you offer as well as your competitors. If they have knowledge of the following, then they would be able to create strategies and content that will surely boost your social media marketing campaigns.
Not just “Likes”: engagement should also be in their priority
The success of social media campaign is not only gauged by the increase of Instagram or Twitter followers or by the number of likes generated by your Facebook post. There should always be customer engagement and activities that will help build your brand. That’s why the people you are hiring should know the image your brand is trying to project. It is also important that they listen and respond the way your company responds to clients.
You should get a reasonable return of investment
Your company spends money by outsourcing your social media marketing activities. That is why you need to make sure that your outsourced social media team gives you what you expect from the investment. By analyzing insights and through a firm marketing strategy, your outsourcing partner should be able to give you data and numbers aligned with your company goals. This is very crucial since this will also determine if they can provide deliverables based on your targets when it comes to digital marketing activities.
They should be willing to teach you their best practices during the turnover
Since most social media campaigns last only about a few months to a quarter of a year, your social media partner should be able to transfer the best practices and SOPs of the social media marketing activities to your people so that they will know how to continue and follow through with the already established campaign. Furthermore, make sure that there is a constant communication between you and your outsourcer to ensure proper implementation.
If you choose to send social media management somewhere else via outsourcing, not only are you guaranteed a pro who knows how to pull the social media reigns but you get one for a fraction of your in-house budget. Also, your social media manager will be supported by a whole team of “experts”— which means that at a budget-friendly range, you are in fact winning by getting more out of your social media marketing.